Session Windows for Hybrid Apps
Thirty minutes is a habit, not a law. Match session timeout to how people resume your client.
- sessions
- mobile
Web defaults rarely fit hybrid clients. Users glance, switch apps, and resume. A rigid cut can split one task into several sessions and warp retention.
Sample resume gaps from a week of raw activity. If most returns land within a few minutes, a shorter window may better reflect task boundaries.
Finance and messaging products often need tighter windows; media and creative tools may need longer ones. Align with product and compliance before locking the value.
Publish the definition in your analytics handbook and reuse it everywhere. Mixed session rules quietly destroy cohort charts.