Properties That Age With the Product
How to choose event properties that still make sense after the next redesign.
Field notes
Short writing for teams who need application analytics to survive the next redesign.
Activation Is Not First Login
Pick the first moment of real value, then instrument that moment—not the auth success toast.
Session Windows for Hybrid Apps
Thirty minutes is a habit, not a law. Match session timeout to how people resume your client.
Korea-Facing Consent in Event Payloads
Carry consent state as a first-class property so analysts can filter without rebuilding pipelines.