Application analytics
Conversion Path Mapping
Lock step definitions for acquisition-to-activation and upgrade paths so drop-off is measurable.
From ₩3,100,000 · 3 weeks
Funnels collapse when steps mean different things to growth, product, and support. We facilitate agreement on step boundaries, success criteria, and the minimum events needed to measure each path.
Sample traffic is validated against expected sequences before you trust a chart. Retention windows follow how people actually return to your application—not a borrowed 7/30 template.
Best after a dictionary rebuild, or when everyone already knows the funnel is wrong but cannot name the trusted events.
Usually includes
- Path definition workshops
- Step and success criteria sheet
- Sample-traffic validation notes
- Dashboard wireframe for agreed paths